SBC | LinkedIn Training | Workshops | Webinars

Executive Presence with LinkedIn: Executive presence is a hot topic these days and many of today’s top leaders have it. Having a strong Executive Presence is good for your career, good for your team and good for your company. Executive presence is often the deciding factor in promotions, high-stakes opportunities, and leadership visibility - according to research by Coqual, 26% of career advancement is attributed to Executive Presence. The thing is, most Leaders are not born with this with this key skill – it’s something we need to actively work on to develop. Remember - "All the important decisions about you & your career will be made when you are not in the room." Your presence—online and offline—must speak for you. In this high impact session attendees will learn: + What Executive Presence is + The 3 elements of Executive Presence + Why it is VITAL to your success in today’s competitive market + How to assess your own Executive Presence + How to get, use it and grow it + How to use LinkedIn to create & maintain your Executive Presence Who should attend? + Ambitious Senior Executives + Busy Business owners + Marketing Directors/Managers + Sales Professionals hungry to sell more

2h LinkedIn™ for Business Teams Workshop Outline: Why you need LinkedIn: • Some data to help you understand why LinkedIn™ is the world’s leading B2B marketing platform How to easily reach 15m new readers with your posts: • Learn more about the massive reach LinkedIn™ offers when teams use it together Upgrade your profile: • Understand the elements of an effective LinkedIn profile • Understand why an ‘All Star Profile’ or 100% complete profile is vital to your LinkedIn success & how to get one in 7 easy steps • Learn how to create a keyword rich headline • Learn how to create a powerful career summary • The most popular posting topics on LinkedIn • Understand the power of a professional headshot • The top 3 types of content • How to give and get recommendations from happy clients on LinkedIn • How to customise your newsfeed to get more relevant content • How to optimise your LinkedIn™ profile settings to help you show up in client searches • How to use skills section to help you show up in searches How to use LinkedIn: • Understand & learn how to use basic LinkedIn principles • Understand & use the ‘4 pillars’ of LinkedIn success • Posting filter for LinkedIn • How to be active on LinkedIn • How to use Articles, LinkedIn’s powerful blogging platform • How to write a blog post your readers will love • How to maximise the reach of your blog posts • Things to avoid on LinkedIn • How to use the skills section to promote you & your company • How to use volunteer section to present you & your company as a ‘caring company’ • LinkedIn messaging tips • How to use LinkedIn to grow your network • Why a page one ranking on Google is essential • How to source useful content for posting Thought Leadership: • How to get clear about what you want to achieve from using the platform • How to be seen as the ‘go-to’ person, industry expert or thought leader in your industry Personal Branding: • Why what people think of you matters & how to manage it • How to build, grow & maintain a strong personal brand LinkedIn Groups: • LinkedIn’s secret weapon revealed • How to maximise the reach of your posts by leveraging the power of this amazing tool • How to build your reputation using groups • How to target clients using groups All workshop attendees will have the opportunity to work with me one-on-one to upgrade their profiles individually. This process takes about two and a half hours and is ideal for time poor executives. I estimate it will take you at least twelve hours to do the same work by yourself. This service is offered at additional cost. Many of my clients subsidise the cost of this additional training by 50% to make my coaching more accessible to their team members whilst still maintaining buy-in via ‘skin in the game’. The main difference between what I teach and what LinkedIn as a company will teach you, is that I specialise in teaching how to use the free services. LinkedIn focus on selling you paid subscriptions and advertising. Whilst these are excellent services, I propose learning how to use the free services first before deciding if the paid services meet your needs. According to some industry estimates, up to 80% of premium subscribers do not use the full range of services a premium account offers. This means you could be wasting many thousands of dollars a year if you to sign up all of your team for premium subscriptions. In order for all workshop attendees to get the most out of the workshop, it is essential that they already have an existing LinkedIn profile and are ready to invest the additional time needed to work on their profile after the workshop to upgrade it to the required level. This will take approximately 12 hours working by themselves or 2.5h if they choose to work with me as I can get this work done in much less time & with less stress. I will be available to answer questions after the workshop to answer any queries. All attendees will get online access to training materials to help them to recall the details of the workshop later.

2.5h 1:1 LinkedIn Profile Upgrade Session Today, LinkedIn has over 1 billion users worldwide & over 4.2m users in Hong Kong. That is over 50% of the professional working population. Almost 70% of these users have sourced business from the site and users with a fully completed or ‘All-Star’ profile are 40 times more likely to source new business opportunities than those without. According to LinkedIn, over 90% of B2B buyers will happily engage with suppliers who are known industry thought leaders, so it is vital that you have a strong personal brand and present yourself to your market as an industry authority. According to research from Recruiter Kornferry, you could be like the 78% of successful professionals, 65% of Senior Executives & 71% of CEO’s who suffer from imposter syndrome and have trouble highlighting their many skills and achievements by themselves. I have helped 3,000+ busy Professionals, Senior Executives, Business-Owners, Marketers & Salespeople to get promoted, get hired, build their personal brand, become thought leaders, win clients & grow their networks. I can help you too. I understand that busy people like you are time poor, so if ‘no time to do LinkedIn’ is your problem, I can really help you to save time & effort. The 3 main benefits of working with me to upgrade your LinkedIn profile are: 1. Time: It will take you at least 12 hours to upgrade your profile by yourself and that is only AFTER you have attended one of my 2-hour LinkedIn for Business Masterclasses 2. Effort: I know LinkedIn inside out, so you do not need to struggle to learn about the ever-changing LinkedIn features & functionality by yourself 3. Words: As an experienced Marketing Consultant, I know how to find the right words to present you to the market in a powerful way that highlights your achievements in an accurate, fact-based and data driven way. Working with me, we can get this work done in just two & a half hours, easily, stress free & without any headaches. I will help you to present yourself as an industry expert and thought leader without it sounding like you are boasting or blowing your own trumpet. When you work with me, we will: + Upgrade your LinkedIn™ profile effectively + Give you a solid basic understanding LinkedIn™ functionality + Optimise your LinkedIn™ settings to help you get the best from the platform + Create a clear keyword-rich headline that so you show up in client searches + Introduce the #personal feature + Introduce the elements of an effective LinkedIn™ banner + Introduce the ‘record voice intro’ feature + Create a powerful career summary in your ‘About’ section that will present you as an industry leading professional + Upgrade your ‘featured’ section to present you as an industry expert + Help you to reconnect with your successes by highlighting your career achievements in a factual, accurate and positive way + Optimise your ‘skills’ section to help you show up in client & recruiter searches + Synchronise your email contacts to quickly build and grow your business network + Introduce the many hidden features in the LinkedIn™ mobile app + Learn how to source effective recommendations & testimonials from your business network + Learn how to use LinkedIn™’s blogging platform ‘Articles’ to present you as an expert in your industry + Present you to your target market as an opinion-former, thought leader and key person of influence in your industry + Learn how connecting to your colleagues can create access to millions of new business contacts and opportunities + Learn how to use LinkedIn™ to massively improve your websites SEO ranking + Quickly identify and connect with decision-makers at your target clients + Leverage the power of LinkedIn™ groups to grow your industry influence + Use multimedia to highlight your skills & present you in the most professional way possible + Learn how to nurture & grow your business network on an ongoing basis + Source new business